Why Presenting Skills Are So Important
Presenting skills (the very skills learned in media training classes, speech training classes, and public speaking workshops) are critically important because the biggest moments in your life are about presentations. A job interview, a new business pitch, a marriage proposal, a request for funding, an interview on live network TV news, and a request for a promotion–all are presentations of one variety or another. When a subject matter is important, human beings want to hear from you–directly. Presenting is the best way to make people sit up and take notice, and is a way of putting a spotlight on an idea that no other mediated format can ever match; not email, not memos, not even TV or radio.
Those who learn to present successfully usually are the most successful in all walks of life. Much has been written about regarding the traits of great leaders, but I would submit that the only consistent trait among world renowned leaders is that they are effective presenters.
Being a great leader isn’t about being tall; look at Ross Perot and Dr. Ruth.
It is not about belief in God or religion; look at atheists like Ted Turner and Albert Einstein.
It’s not about having great hair. Look at Dr. Phil and Donald Trump.
It’s not about abstaining from alcohol, look at Winston Churchill and Ulysses Grant who loved their drink.
It’s not about wearing the right Power suit, look at Steve Jobs in his jeans and mock turtle neck.
It’s not about getting up early in the morning, Churchill loved sleeping late.
It’s not about traditional family values, as thrice married Rudy Giuliani can tell you.
It’s not even about being ethical or law-abiding, as infomercial guru, best-selling author and twice convicted felon Kevin Trudeau can tell you.
I’m not saying these are good trends, but I do contend this is reality.
Every one of the people I just mentioned is a leader to millions and yet all break someone’s definition of a leader. Yet, they all have one thing in common; they are all great at presenting their ideas to others.
Every big corporation in the world is packed with mid-level managers who did better in school and have higher IQs than their CEOs and bosses. Yet these mid-level managers often developed a reputation for being “behind the scene players.” Why? Because they either avoided or failed at opportunities to speak out. They didn’t raise their hand in meetings. They turned down the opportunity to fill in for the boss who had to give two presentations on the same day in two different cities. They developed a reputation for hard work, but also as “not the sort of person we can put out front representing our company to the industry and to the rest of the world.” This is a tragedy of human potential. But it is one that can be fixed at any age, by anyone.
Presentation skills are the only universal skill among wildly successful people in every field, yet it is the one skill that is taught the least in business schools and other institutions of higher learning. Fortunately, you now know the secrets not only to successful foolproof presentations, but to success in life itself.
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