AMA's Advanced Course in Strategic Marketing

Program Description

Competitor-proof your company with strategic marketing!

At this seminar, you’ll take the next step toward becoming a strategic marketing guru. You’ll discover cutting-edge strategic marketing models—and their real-world applications. And you’ll get the strategic marketing knowledge and tools you need to increase the spending rate of current customers and cost-effectively acquire new ones…integrate your strategic marketing mix elements with corporate goals…and maximize the benefits of e-commerce technology.

How You Will Benefit

  • Understand the strategic value of sales vs. the strategic value of marketing
  • Learn the stages of the customer buying process—and generate incremental value at each stage
  • Use the growth audit gap model to select the most effective options for strategic marketing programs
  • Efficiently target your strategic marketing campaigns to core buying influences
  • Successfully develop and manage new product and service launches to increase overall market share

Who Should Attend

Anyone whose business would benefit from strategic marketing, including experienced marketing managers, directors and vice presidents of marketing…as well as executives and managers in finance, operations, customer service, R&D and other departments who interact with colleagues in marketing. Knowledge of the fundamentals of marketing is highly recommended.


  • Strategic growth perspectives: the SMART growth segmentation
  • Strategic marketing for distinct psychographic groups
  • Moving beyond pricing as an objective…to pricing as a strategy
  • The role of strategic marketing in CRM: understanding the lifetime value of a customer
  • Changing the buying structure through the Internet
  • Promotion and communication as an integrated process
  • The seven stages of new product/service development

Locations, Dates & Pricing

# Location Date(s) List Member

Chicago IL

Summit West
03/26/2018 - 03/28/2018 $2345 $2095 Register

New York NY

AMA New York Center
04/11/2018 - 04/13/2018 $2345 $2095 Register

San Francisco CA

AMA San Francisco Center
06/20/2018 - 06/22/2018 $2345 $2095 Register

Prices are subject to change without notice. Discounts apply for groups of three or more people. Call for details. Federal government employees are eligible for special GSA pricing for many seminars.

If this course or the dates/locations listed do not have what you are looking for, then contact us and we will find it for you right away. It will save you a lot of time and energy finding it yourself.

AMA's Main Conference Centers

Seminars scheduled for the cities below are held at the locations listed. For location information for other cities in which AMA seminars are held please call or email for information.
  • New York

    AMA executive Conference Center
    1601 Broadway New York, NY 10019
    American Management Association (Located in the same building as the Crowne Plaza Hotel) 1601 Broadway On Broadway and 48th Street near Times Square. Entrance is on 48th Street.

  • Chicago

    AMA executive Conference Center (adjacent to the Marroitt O'Hare)
    8655 West Higgins Rd
    Chicago, IL 60631

  • San Francisco

    AMA executive Conference Center (located in San Francisco Marriott Hotel)
    55 Fourth Street 2nd Level
    San Francisco, CA 94103

  • Atltanta

    AMA Executive Conference Center
    1170 Peachtree Street Ne Cnr Peachtree & 14th (3rd Flr)
    Atlanta, GA 30309

  • Washington D.C.

    Arlington, Virginia
    2345 Crystal Drive, Suite 200
    Arlington, VA 22202

Register Now

Your Satisfaction Guarantee:

We stand behind our seminars with a 100 percent, iron-clad, money-back guarantee of satisfaction. If for any reason you’re not completely satisfied with the solid skills, the tips, tools and shortcuts, and the crucial information you receive during this workshop, we’ll refund your money in full. Every penny. Guaranteed!

Program Details

Hosted By
  • Seminar Number:


  • Length:

    3 Day(s)

  • Program Hours:

    Registration begins at 8:30 a.m.

  • CEU Credits:


  • SMPS Credits:


  • CPE Credits:


  • FMRKT Credits:


  • Lunch:

    Lunch is on your own.

  • Continuing Education:

    Continuing education credits may be recognized by your professional board. Contact your own board to find out what's required.

Bring a seminar to your site!

For information about bringing a course to your site please call 919-480-2550 or email the registry at