Assertiveness Training for Women in Business

Program Description

Speak out with confidence—Become an Assertive Business Woman.

Assertiveness techniques, when used effectively, can make almost every aspect of your job and life better—but knowing which tools and techniques to use, and how and when to use them, is critical. AMA’s assertiveness training for women addresses the unique challenges women face in business and how the effective use of assertiveness techniques is essential for survival and advancement. With these skills, you can increase the likelihood that you will send the right signals and get the right responses. They can help you command respect while being respectful, and handle almost any situation you’re likely to encounter without seeming overbearing.

AMA's assertiveness training for women gives you the opportunity to practice fundamental assertiveness skills and to share your concerns with other women in a supportive and encouraging learning environment. You’ll assess your leadership style and then apply the new skills and tools you learn directly to one of your own challenges, receive feedback, and refine your skills through videotaped practice. Return to work with a complete and flexible plan for achieving the kind of assertiveness your position demands.

How You Will Benefit

  • Recognize the characteristics of the four assertiveness styles 
  • Assess your individual assertiveness style and its effectiveness 
  • Demonstrate assertiveness techniques using supportive communication behaviors 
  • Develop an action plan to overcome at least two personal obstacles to assertiveness 
  • Learn how to capitalize on the strengths of your leadership style—and minimize weaknesses 
  • Flex your leadership style preference to interact most effectively and assertively with others 
  • Incorporate assertiveness techniques into everyday practices 

Who Should Attend

AMA’s women’s assertiveness training is designed for female business professionals who want to strengthen their assertiveness techniques, alleviate weaknesses, and improve their communication skills as they relate to being assertive in business.


Foundations of Assertiveness

  • Distinguishing between passive, assertive, and aggressive behaviors 
  • Discussing how socialization affects your behavior in the business environment 
  • Identifying personal work situations and obstacles that challenge assertive behavior

Assessing Your Assertiveness

  • Identifying your assertiveness style preferences 
  • Assessing and identifying strengths and weaknesses of your assertiveness style 
  • Knowing how value systems impact your assertiveness 
  • Identifying ways to reduce role conflict

Getting Comfortable in Your Own Skin

  • Exploring the assertive components of becoming comfortable in your own S.K.I.N. (Support self-esteem; Know self; Initiate dialogue; Negate negative self-talk)

Assertive Communications Skills

  • Understanding the three components of communication and factors that influence their impact 
  • Differentiating the verbal and nonverbal communication styles of men and women 
  • Applying active and reflective listening skills to build assertiveness techniques 
  • Listening and responding assertively to feedback and criticism

Assertiveness Techniques and Practices

  • Demonstrating a five-step model to express assertive language 
  • Exploring four special assertive techniques: broken record, fogging, negative assertion, and negative inquiry 
  • Saying “no” and surviving 
  • Responding to common put-down statements 
  • Videotaping practice sessions

Assertive Case Study Workshop

  • Reviewing the uses of strategic tools, models and techniques 
  • Applying assertiveness techniques to analyze and plan around your own must-solve situations 
  • Receiving feedback on your plan for addressing your must-solve situations

Assertiveness and Leading

  • Assessing leadership styles 
  • Understanding five dimensions of centered leadership 
  • Identifying new ways to use assertive leadership in your personal and professional life

Leading a Balanced Life

  • Techniques for dealing with anger
  • Preventing and coping with stress 
  • Applying a four-step model to improve personal level of work and life balance 
  • Discussing the nature and value of women support networks and resources 
  • Planning for continuing assertiveness growth

Locations, Dates & Pricing

# Location Date(s) List Member

San Francisco CA

AMA San Francisco Center
02/26/2018 - 02/28/2018 $2495 $2245 Register

Saranac Lake NY

Virtual Meeting
03/05/2018 - 03/14/2018 $2345 $2095 Register

Chicago IL

Summit West
03/07/2018 - 03/09/2018 $2495 $2245 Register

Arlington VA

AMA Washington Area Center
03/12/2018 - 03/14/2018 $2495 $2245 Register

Las Vegas NV

03/19/2018 - 03/21/2018 $2495 $2245 Register

New York NY

AMA New York Center
04/09/2018 - 04/11/2018 $2495 $2245 Register

Atlanta GA

AMA Atlanta Center
04/18/2018 - 04/20/2018 $2495 $2245 Register

Boston MA

04/25/2018 - 04/27/2018 $2495 $2245 Register

San Francisco CA

AMA San Francisco Center
05/07/2018 - 05/09/2018 $2495 $2245 Register

Chicago IL

Summit West
05/16/2018 - 05/18/2018 $2495 $2245 Register

Arlington VA

AMA Washington Area Center
05/21/2018 - 05/23/2018 $2495 $2245 Register

Saranac Lake NY

Virtual Meeting
06/04/2018 - 06/13/2018 $2345 $2095 Register

Dallas TX

06/11/2018 - 06/13/2018 $2495 $2245 Register

New York NY

AMA New York Center
06/13/2018 - 06/15/2018 $2495 $2245 Register

Prices are subject to change without notice. Discounts apply for groups of three or more people. Call for details. Federal government employees are eligible for special GSA pricing for many seminars.

If this course or the dates/locations listed do not have what you are looking for, then contact us and we will find it for you right away. It will save you a lot of time and energy finding it yourself.

AMA's Main Conference Centers

Seminars scheduled for the cities below are held at the locations listed. For location information for other cities in which AMA seminars are held please call or email for information.
  • New York

    AMA executive Conference Center
    1601 Broadway New York, NY 10019
    American Management Association (Located in the same building as the Crowne Plaza Hotel) 1601 Broadway On Broadway and 48th Street near Times Square. Entrance is on 48th Street.

  • Chicago

    AMA executive Conference Center (adjacent to the Marroitt O'Hare)
    8655 West Higgins Rd
    Chicago, IL 60631

  • San Francisco

    AMA executive Conference Center (located in San Francisco Marriott Hotel)
    55 Fourth Street 2nd Level
    San Francisco, CA 94103

  • Atltanta

    AMA Executive Conference Center
    1170 Peachtree Street Ne Cnr Peachtree & 14th (3rd Flr)
    Atlanta, GA 30309

  • Washington D.C.

    Arlington, Virginia
    2345 Crystal Drive, Suite 200
    Arlington, VA 22202

Register Now

Your Satisfaction Guarantee:

We stand behind our seminars with a 100 percent, iron-clad, money-back guarantee of satisfaction. If for any reason you’re not completely satisfied with the solid skills, the tips, tools and shortcuts, and the crucial information you receive during this workshop, we’ll refund your money in full. Every penny. Guaranteed!

Program Details

Hosted By
  • Seminar Number:


  • Length:

    3 Day(s)

  • Program Hours:

    Registration begins at 8:30 a.m.

  • CEU Credits:


  • PDU Credits:


  • CPE Credits:


  • FCOMM Credits:


  • FPDEV Credits:


  • PDU_L Credits:


  • Lunch:

    Lunch is on your own.

  • Continuing Education:

    Continuing education credits may be recognized by your professional board. Contact your own board to find out what's required.

Bring a seminar to your site!

For information about bringing a course to your site please call 919-480-2550 or email the registry at