Developing Your Analytical Skills: How to Research and Present Information

Program Description

Quickly synthesize qualitative data, determine implications, and make informed decisions.

When making decisions, how do you assess the credibility of information? Do you conduct research and gather data methodically, or act on instinct and follow the latest trends? Do you know what key questions to ask? Feel confident you’re making valid decisions?

Whether you are developing a new product or service, presenting findings on a competitor’s product, or deciding how to allocate resources, you need the analytical skills to be able to support your conclusions with valid and credible evidence. In this course, you’ll learn the basics to implement a process for data analysis that ensures you’re focusing on the most critical information, involving the right people, and conveying your message in terms your audiences will understand.

How You Will Benefit

  • Identify relevant information
  • Research and organize data from multiple sources in appropriate formats
  • Categorize data for analysis
  • Make difficult decisions involving qualitative data
  • Perform analysis from multiple perspectives
  • Recognize patterns and determine what they mean for the business
  • Evaluate the evidence to identify the best opportunity or most rational solution
  • Communicate findings and recommendations clearly

Who Should Attend

Business professionals who want to learn basic analytical skills to conduct research and perform analysis to help them make more informed and evidence-based decisions.


Analytical Skills and Data Analysis

  • Identifying core analytical skills
  • Exploring the challenges of collecting, evaluating, and presenting information
  • Describing the steps in the analytical process: plan, analyze, conclude

The Planning Phase

  • Defining the purpose of the analysis
  • Improving your analytical skills by clarifying relevant issues: Why? Who? What are the options, benefits, and risks?
  • Identifying issues that are essential for comprehensive understanding
  • Deciding on an approach for an analysis project
  • Creating a data collection plan for obtaining information

The Analysis Phase

  • Organizing, collecting, and evaluating data via graphic tools
  • Performing affinity grouping to aggregate unstructured data into categories
  • Using a 2x2 grid and SWOT analysis to evaluate ideas and analyze strategies
  • Determining risks and performing cost-benefit analysis
  • Evaluating data and addressing information gaps

The Conclusion and Reporting Process

  • Understanding the characteristics of valid conclusions
  • Getting from conclusions to recommendations
  • Presenting conclusions graphically

Telling Your Story

  • Utilizing tools, tips, and techniques to present your story to multiple audiences
  • Creating and delivering a brief presentation that inspires and persuades

Locations, Dates & Pricing

# Location Date(s) List Member

Arlington VA

AMA Washington Area Center
02/25/2019 - 02/26/2019 $2195 $1995 Register

New York NY

AMA New York Center
03/04/2019 - 03/05/2019 $2195 $1995 Register

Seattle WA

Sheraton Grand Seattle Hotel
03/11/2019 - 03/12/2019 $2195 $1995 Register

Philadelphia PA

04/01/2019 - 04/02/2019 $2195 $1995 Register

Chicago IL

Summit Executive Centre
04/08/2019 - 04/09/2019 $2195 $1995 Register

Saranac Lake NY

Virtual Meeting
04/23/2019 - 05/02/2019 $2095 $1895 Register

San Francisco CA

AMA San Francisco Center
05/09/2019 - 05/10/2019 $2195 $1995 Register

Arlington VA

AMA Washington Area Center
05/16/2019 - 05/17/2019 $2195 $1995 Register

Atlanta GA

AMA Atlanta Center
06/06/2019 - 06/07/2019 $2195 $1995 Register

New York NY

AMA New York Center
06/10/2019 - 06/11/2019 $2195 $1995 Register

Denver CO

07/11/2019 - 07/12/2019 $2195 $1995 Register

Arlington VA

AMA Washington Area Center
07/22/2019 - 07/23/2019 $2195 $1995 Register

Boston MA

07/29/2019 - 07/30/2019 $2195 $1995 Register

Dallas TX

08/01/2019 - 08/02/2019 $2195 $1995 Register

Saranac Lake NY

Virtual Meeting
08/06/2019 - 08/15/2019 $2095 $1895 Register

Arlington VA

AMA Washington Area Center
09/05/2019 - 09/06/2019 $2195 $1995 Register

New York NY

AMA New York Center
09/16/2019 - 09/17/2019 $2195 $1995 Register

Chicago IL

Summit Executive Centre
09/23/2019 - 09/24/2019 $2195 $1995 Register

San Francisco CA

AMA San Francisco Center
10/03/2019 - 10/04/2019 $2195 $1995 Register

Saranac Lake NY

Virtual Meeting
10/29/2019 - 11/07/2019 $2095 $1895 Register

Prices are subject to change without notice. Discounts apply for groups of three or more people. Call for details. Federal government employees are eligible for special GSA pricing for many seminars.

If this course or the dates/locations listed do not have what you are looking for, then contact us and we will find it for you right away. It will save you a lot of time and energy finding it yourself.

AMA's Main Conference Centers

Seminars scheduled for the cities below are held at the locations listed. For location information for other cities in which AMA seminars are held please call or email for information.
  • New York

    AMA executive Conference Center
    1601 Broadway New York, NY 10019
    American Management Association (Located in the same building as the Crowne Plaza Hotel) 1601 Broadway On Broadway and 48th Street near Times Square. Entrance is on 48th Street.

  • Chicago

    AMA executive Conference Center (adjacent to the Marroitt O'Hare)
    8655 West Higgins Rd
    Chicago, IL 60631

  • San Francisco

    AMA executive Conference Center (located in San Francisco Marriott Hotel)
    55 Fourth Street 2nd Level
    San Francisco, CA 94103

  • Atltanta

    AMA Executive Conference Center
    1170 Peachtree Street Ne Cnr Peachtree & 14th (3rd Flr)
    Atlanta, GA 30309

  • Washington D.C.

    Arlington, Virginia
    2345 Crystal Drive, Suite 200
    Arlington, VA 22202

Register Now

Your Satisfaction Guarantee:

We stand behind our seminars with a 100 percent, iron-clad, money-back guarantee of satisfaction. If for any reason you’re not completely satisfied with the solid skills, the tips, tools and shortcuts, and the crucial information you receive during this workshop, we’ll refund your money in full. Every penny. Guaranteed!

Program Details

Hosted By
  • Seminar Number:


  • Length:

    2 Day(s)

  • Program Hours:

    Registration begins at 8:30 a.m.

  • CEU Credits:


  • CPE Credits:


  • CPU Credits:


  • FBSMO Credits:


  • FNTEKBSMO Credits:


  • PDCS Credits:


  • PDU Credits:


  • PDU_L Credits:


  • PDU_T Credits:


  • Lunch:

    Lunch is on your own.

  • Continuing Education:

    Continuing education credits may be recognized by your professional board. Contact your own board to find out what's required.

Bring a seminar to your site!

For information about bringing a course to your site please call 919-480-2550 or email the registry at