Expanding Your Influence: Understanding the Psychology of Persuasion

Program Description

How can one person get someone to do something with ease, while it’s an uphill battle for someone else?


Bringing about the reaction you want from others and expanding your influence require insights that go beyond the actual process of influencing—and into the psychology of what truly prompts us to say yes or no.

This 2-day course explores these psychological triggers, plus how this knowledge may be used not just for compliance but for mutually desirable outcomes. You’ll uncover persuasion techniques that most people don’t even know exist and learn how to build your influence by applying these principles to any number of business interactions, from managing, mentoring and negotiating to conversations, writing and presentations. In addition, you will learn how to choose the best principle for any given situation and avoid being manipulated by others.

How You Will Benefit

  • Explore the psychology behind persuasion
  • Understand the psychological/subconscious triggers that influence a person’s decision-making process, behaviors and reactions
  • Select and customize the right law(s) of persuasion to apply in any situation
  • Learn tactics to protect yourself from unethical behavior
  • Prepare to influence an individual by using the Pre-Persuasion Checklist

Who Should Attend

Business professionals at a midlevel position and above who need to understand the psychological principles behind how people are convinced to do something, including sales managers, VP/directors of sales, account executives, project managers and product managers, purchasing managers and marketing managers.

Agenda

  • The psychological foundation to the laws of persuasion
  • Differentiating the psychology of persuasion from the process of influencing
  • The relationship of triggers to the laws of persuasion/influence
  • Defining the two paths of persuasion—conscious and subconscious
  • Using the Pre-Persuasion Checklist to determine the appropriate law(s) of persuasion for a given business situation
  • Applying the laws of persuasion back on the job

Locations, Dates & Pricing

Pricing
# Location Date(s) List Member
0220400298

San Francisco CA

AMA San Francisco Center
06/26/2017 - 06/27/2017 $2195 $1995 Register
0220400294

Atlanta GA

AMA Atlanta Center
07/10/2017 - 07/11/2017 $2195 $1995 Register
0220400295

Boston MA

Metro Meetings Centers - Boston
07/17/2017 - 07/18/2017 $2195 $1995 Register
0220400311

Saranac Lake NY

Virtual Meeting
07/18/2017 - 07/20/2017 $2095 $1895 Register
0220400300

Seattle WA

07/27/2017 - 07/28/2017 $2195 $1995 Register
0220400303

New York NY

AMA New York Center
08/03/2017 - 08/04/2017 $2195 $1995 Register
0220400299

Chicago IL

Summit West
08/24/2017 - 08/25/2017 $2195 $1995 Register
0220400304

San Francisco CA

AMA San Francisco Center
09/07/2017 - 09/08/2017 $2195 $1995 Register
0220400305

Saranac Lake NY

Virtual Meeting
09/12/2017 - 09/14/2017 $2095 $1895 Register
0220400345

Parsippany NJ

09/18/2017 - 09/19/2017 $2195 $1995 Register
0220400319

Arlington VA

AMA Washington Area Center
09/25/2017 - 09/26/2017 $2195 $1995 Register
0220400320

Dallas TX

Crowne Plaza North Dallas
10/02/2017 - 10/03/2017 $2195 $1995 Register
0220400321

San Diego CA

10/05/2017 - 10/06/2017 $2195 $1995 Register
0220400322

New York NY

AMA New York Center
10/09/2017 - 10/10/2017 $2195 $1995 Register
0220400324

Saranac Lake NY

Virtual Meeting
10/30/2017 - 11/01/2017 $2095 $1895 Register
0220400326

Chicago IL

Summit West
11/13/2017 - 11/14/2017 $2195 $1995 Register
0220400327

San Francisco CA

AMA San Francisco Center
11/20/2017 - 11/21/2017 $2195 $1995 Register
0220400328

New York NY

AMA New York Center
11/30/2017 - 12/01/2017 $2195 $1995 Register
0220400330

Atlanta GA

AMA Atlanta Center
12/07/2017 - 12/08/2017 $2195 $1995 Register
0220400325

Boston MA

12/11/2017 - 12/12/2017 $2195 $1995 Register
0220400331

Arlington VA

AMA Washington Area Center
12/14/2017 - 12/15/2017 $2195 $1995 Register
0220400329

Austin TX

01/22/2018 - 01/23/2018 $2195 $1995 Register
0220400333

San Francisco CA

AMA San Francisco Center
02/05/2018 - 02/06/2018 $2195 $1995 Register
0220400332

Saranac Lake NY

Virtual Meeting
02/06/2018 - 02/08/2018 $2095 $1895 Register
0220400334

Chicago IL

Summit West
02/15/2018 - 02/16/2018 $2195 $1995 Register
0220400336

New York NY

AMA New York Center
02/26/2018 - 02/27/2018 $2195 $1995 Register
0220400337

Atlanta GA

AMA Atlanta Center
03/01/2018 - 03/02/2018 $2195 $1995 Register
0220400335

Las Vegas NV

03/15/2018 - 03/16/2018 $2195 $1995 Register
0220400339

Arlington VA

AMA Washington Area Center
03/19/2018 - 03/20/2018 $2195 $1995 Register

Prices are subject to change without notice. Discounts apply for groups of three or more people. Call for details. Federal government employees are eligible for special GSA pricing for many seminars.


If this course or the dates/locations listed do not have what you are looking for, then contact us and we will find it for you right away. It will save you a lot of time and energy finding it yourself.

AMA's Main Conference Centers

Seminars scheduled for the cities below are held at the locations listed. For location information for other cities in which AMA seminars are held please call or email for information.
  • New York

    AMA executive Conference Center
    1601 Broadway New York, NY 10019
    American Management Association (Located in the same building as the Crowne Plaza Hotel) 1601 Broadway On Broadway and 48th Street near Times Square. Entrance is on 48th Street.

  • Chicago

    AMA executive Conference Center (adjacent to the Marroitt O'Hare)
    8655 West Higgins Rd
    Chicago, IL 60631

  • San Francisco

    AMA executive Conference Center (located in San Francisco Marriott Hotel)
    55 Fourth Street 2nd Level
    San Francisco, CA 94103

  • Atltanta

    AMA Executive Conference Center
    1170 Peachtree Street Ne Cnr Peachtree & 14th (3rd Flr)
    Atlanta, GA 30309

  • Washington D.C.

    Arlington, Virginia
    2345 Crystal Drive, Suite 200
    Arlington, VA 22202

Register Now


Your Satisfaction Guarantee:

We stand behind our seminars with a 100 percent, iron-clad, money-back guarantee of satisfaction. If for any reason you’re not completely satisfied with the solid skills, the tips, tools and shortcuts, and the crucial information you receive during this workshop, we’ll refund your money in full. Every penny. Guaranteed!

Program Details

Hosted By
  • Seminar Number:

    02204

  • Length:

    2 Day(s)

  • Program Hours:


    Registration begins at 8:30 a.m.

  • CEU Credits:

    1.2

  • PDU Credits:

    12.0

  • PDU_L Credits:

    12.0

  • Lunch:

    Lunch is on your own.

  • Continuing Education:

    Continuing education credits may be recognized by your professional board. Contact your own board to find out what's required.

Bring a seminar to your site!

For information about bringing a course to your site please call 919-480-2550 or email the registry at eric@trainingregistry.com.