Fundamentals of Marketing: Your Action Plan for Success

Program Description

Learn best practices for developing and implementing a great marketing plan

As a marketing professional, you need to have a clear understanding of your markets and what drives your customers' decisions to buy. In this course, you’ll get modern techniques for analyzing markets and quantifying customer needs, wants, and preferences (NWP). Learn tactics to utilize the 4 Ps of Marketing (Product, Price, Place, and Promotion) and proven tools and methods to avoid the most common marketing mistakes. In hands-on activities, you’ll discover how to implement the right approach for your company’s unique needs.

How You Will Benefit

  • Recognize the wide-ranging marketing roles and functions within different organizations
  • Apply modern techniques for conducting marketplace analysis
  • Utilize insightful marketing tactics to pinpoint why customers buy or don’t buy
  • Align the 4 Ps with your products, services, and customer wants 

Who Should Attend

Newly-appointed marketers; product, brand, and advertising managers; business professionals and executives who need a clearer understanding of marketing’s role in generating profits.


  •  Identifying your key marketing challenges
  •  Defining crucial marketplace data and implementing market research
  • Understanding the components of each of the 4 Ps 
  •  Relating stages of the product lifecycle to marketing strategy
  •  Conducting a product SWOT analysis
  •  Positioning your organization’s product(s) and/or service(s) in the marketplace
  •  Exploring different marketing communication vehicles and channels used for promotion
  •  Developing a marketing plan for your organization

Locations, Dates & Pricing

# Location Date(s) List Member

New York NY

AMA New York Center
08/15/2019 - 08/16/2019 $2095 $1895 Register

Atlanta GA

AMA Atlanta Center
09/23/2019 - 09/24/2019 $2095 $1895 Register

Saranac Lake NY

Virtual Meeting
10/08/2019 - 10/17/2019 $1995 $1795 Register

Chicago IL

Summit Executive Centre
10/24/2019 - 10/25/2019 $2095 $1895 Register

San Francisco CA

AMA San Francisco Center
11/04/2019 - 11/05/2019 $2095 $1895 Register

Arlington VA

AMA Washington Area Center
11/14/2019 - 11/15/2019 $2095 $1895 Register

New York NY

AMA New York Center
12/16/2019 - 12/17/2019 $2095 $1895 Register

Saranac Lake NY

Virtual Meeting
02/04/2020 - 02/13/2020 $1995 $1795 Register

Atlanta GA

AMA Atlanta Center
03/12/2020 - 03/13/2020 $2095 $1895 Register

Prices are subject to change without notice. Discounts apply for groups of three or more people. Call for details. Federal government employees are eligible for special GSA pricing for many seminars.

If this course or the dates/locations listed do not have what you are looking for, then contact us and we will find it for you right away. It will save you a lot of time and energy finding it yourself.

AMA's Main Conference Centers

Seminars scheduled for the cities below are held at the locations listed. For location information for other cities in which AMA seminars are held please call or email for information.
  • New York

    AMA executive Conference Center
    1601 Broadway New York, NY 10019
    American Management Association (Located in the same building as the Crowne Plaza Hotel) 1601 Broadway On Broadway and 48th Street near Times Square. Entrance is on 48th Street.

  • Chicago

    AMA executive Conference Center (adjacent to the Marroitt O'Hare)
    8655 West Higgins Rd
    Chicago, IL 60631

  • San Francisco

    AMA executive Conference Center (located in San Francisco Marriott Hotel)
    55 Fourth Street 2nd Level
    San Francisco, CA 94103

  • Atltanta

    AMA Executive Conference Center
    1170 Peachtree Street Ne Cnr Peachtree & 14th (3rd Flr)
    Atlanta, GA 30309

  • Washington D.C.

    Arlington, Virginia
    2345 Crystal Drive, Suite 200
    Arlington, VA 22202

Register Now

Your Satisfaction Guarantee:

We stand behind our seminars with a 100 percent, iron-clad, money-back guarantee of satisfaction. If for any reason you’re not completely satisfied with the solid skills, the tips, tools and shortcuts, and the crucial information you receive during this workshop, we’ll refund your money in full. Every penny. Guaranteed!

Program Details

Hosted By
  • Seminar Number:


  • Length:

    2 Day(s)

  • Program Hours:

    Registration begins at 8:30 a.m.

  • CEU Credits:


  • CPE Credits:


  • FMRKT Credits:


  • FNTEKMRKT Credits:


  • SMPS Credits:


  • Lunch:

    Lunch is on your own.

  • Continuing Education:

    Continuing education credits may be recognized by your professional board. Contact your own board to find out what's required.

Bring a seminar to your site!

For information about bringing a course to your site please call 919-480-2550 or email the registry at