Planning and Developing New Products

Program Description

When it comes to new product development, it can be a long haul from concept to profitability.

Here’s where you’ll learn methods to get maximum mileage from market research, strategies for breakthrough ideas and tactics for innovative and new product development.

How You Will Benefit

  • Understand the eight critical keys to success
  • Define objectives and strategies for your new product development program
  • Analyze from a financial perspective
  • Bring innovation to market quickly using new product development insights
  • Effectively handle product testing and launch issues
  • Use market research to identify profitable new markets
  • Successfully manage your team

Who Should Attend

Professionals with six months to five years of new product development experience, managers of new product planning and development, corporate planners, R&D directors and managers, project managers and directors, and specialists in new product design, product managers, marketing vice presidents, directors and managers.


  • How to generate ideas for new products
  • Surveying your competition
  • Determining if new products are in line with overall corporate strategy and with your current portfolio
  • Conducting small-scale tests to eliminate unprofitable ideas
  • Techniques of market testing
  • Developing a market-driven business plan
  • The team approach to managing new products
  • Managing the product life cycle: the launching process…evaluating market performance results

Locations, Dates & Pricing

# Location Date(s) List Member

Prices are subject to change without notice. Discounts apply for groups of three or more people. Call for details. Federal government employees are eligible for special GSA pricing for many seminars.

If this course or the dates/locations listed do not have what you are looking for, then contact us and we will find it for you right away. It will save you a lot of time and energy finding it yourself.

AMA's Main Conference Centers

Seminars scheduled for the cities below are held at the locations listed. For location information for other cities in which AMA seminars are held please call or email for information.
  • New York

    AMA executive Conference Center
    1601 Broadway New York, NY 10019
    American Management Association (Located in the same building as the Crowne Plaza Hotel) 1601 Broadway On Broadway and 48th Street near Times Square. Entrance is on 48th Street.

  • Chicago

    AMA executive Conference Center (adjacent to the Marroitt O'Hare)
    8655 West Higgins Rd
    Chicago, IL 60631

  • San Francisco

    AMA executive Conference Center (located in San Francisco Marriott Hotel)
    55 Fourth Street 2nd Level
    San Francisco, CA 94103

  • Atltanta

    AMA Executive Conference Center
    1170 Peachtree Street Ne Cnr Peachtree & 14th (3rd Flr)
    Atlanta, GA 30309

  • Washington D.C.

    Arlington, Virginia
    2345 Crystal Drive, Suite 200
    Arlington, VA 22202

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Your Satisfaction Guarantee:

We stand behind our seminars with a 100 percent, iron-clad, money-back guarantee of satisfaction. If for any reason you’re not completely satisfied with the solid skills, the tips, tools and shortcuts, and the crucial information you receive during this workshop, we’ll refund your money in full. Every penny. Guaranteed!

Program Details

Hosted By
  • Seminar Number:


  • Program Hours:

    Registration begins at 8:30 a.m.

  • CEU Credits:


  • Lunch:

    Lunch is on your own.

  • Continuing Education:

    Continuing education credits may be recognized by your professional board. Contact your own board to find out what's required.

Bring a seminar to your site!

For information about bringing a course to your site please call 919-480-2550 or email the registry at