Successful Product Management

Program Description

Gain the business skills you need to be a successful product manager!

Discover the tools and techniques you need to effectively manage the increasingly complex product management process and gain more control of the myriad tasks at hand.

In this powerful seminar, you’ll focus on strategy…product portfolio planning…key tasks of a product manager…understanding critical reports…and how to calculate break-even sales formulas. Then you'll put it all together using a case study on product marketing plan development so you’re ready to prepare your marketing plan.

How You Will Benefit

  • Understand the whys and hows of the product management process—and how to make the best use of it 
  • Gain marketing savvy and use it to perform your job effectively 
  • Set priorities and manage the profitability of your products or service 
  • Build effective working relationships with suppliers and with external and internal business partners 
  • Manage the financial aspects of product management 
  • Learn the key components of an effective business plan—and practice developing one

Who Should Attend

Product managers and brand marketers and directors, and those who interact with them.

Note: Attendees should have two years of marketing experience.


  • Benefits of the product management process
  • Strategies and models for marketing success 
  • The main tasks of a product manager 
  • Key reports and relationships 
  • Managing new product or service development 
  • Preparing your marketing plan

Locations, Dates & Pricing

# Location Date(s) List Member

Atlanta GA

AMA Atlanta Center
06/12/2019 - 06/14/2019 $2345 $2095 Register

New York NY

AMA New York Center
08/05/2019 - 08/07/2019 $2345 $2095 Register

Chicago IL

Summit Executive Centre
08/26/2019 - 08/28/2019 $2345 $2095 Register

San Francisco CA

AMA San Francisco Center
09/25/2019 - 09/27/2019 $2345 $2095 Register

Arlington VA

AMA Washington Area Center
10/02/2019 - 10/04/2019 $2345 $2095 Register

Boston MA

10/21/2019 - 10/23/2019 $2345 $2095 Register

Chicago IL

Summit Executive Centre
11/06/2019 - 11/08/2019 $2345 $2095 Register

New York NY

AMA New York Center
12/02/2019 - 12/04/2019 $2345 $2095 Register

Atlanta GA

AMA Atlanta Center
12/16/2019 - 12/18/2019 $2345 $2095 Register

Prices are subject to change without notice. Discounts apply for groups of three or more people. Call for details. Federal government employees are eligible for special GSA pricing for many seminars.

If this course or the dates/locations listed do not have what you are looking for, then contact us and we will find it for you right away. It will save you a lot of time and energy finding it yourself.

AMA's Main Conference Centers

Seminars scheduled for the cities below are held at the locations listed. For location information for other cities in which AMA seminars are held please call or email for information.
  • New York

    AMA executive Conference Center
    1601 Broadway New York, NY 10019
    American Management Association (Located in the same building as the Crowne Plaza Hotel) 1601 Broadway On Broadway and 48th Street near Times Square. Entrance is on 48th Street.

  • Chicago

    AMA executive Conference Center (adjacent to the Marroitt O'Hare)
    8655 West Higgins Rd
    Chicago, IL 60631

  • San Francisco

    AMA executive Conference Center (located in San Francisco Marriott Hotel)
    55 Fourth Street 2nd Level
    San Francisco, CA 94103

  • Atltanta

    AMA Executive Conference Center
    1170 Peachtree Street Ne Cnr Peachtree & 14th (3rd Flr)
    Atlanta, GA 30309

  • Washington D.C.

    Arlington, Virginia
    2345 Crystal Drive, Suite 200
    Arlington, VA 22202

Register Now

Your Satisfaction Guarantee:

We stand behind our seminars with a 100 percent, iron-clad, money-back guarantee of satisfaction. If for any reason you’re not completely satisfied with the solid skills, the tips, tools and shortcuts, and the crucial information you receive during this workshop, we’ll refund your money in full. Every penny. Guaranteed!

Program Details

Hosted By
  • Seminar Number:


  • Length:

    3 Day(s)

  • Program Hours:

    Registration begins at 8:30 a.m.

  • CEU Credits:


  • SMPS Credits:


  • Lunch:

    Lunch is on your own.

  • Continuing Education:

    Continuing education credits may be recognized by your professional board. Contact your own board to find out what's required.

Bring a seminar to your site!

For information about bringing a course to your site please call 919-480-2550 or email the registry at