Get on a Southwest flight to anywhere, buy shoes from Zappos.com, pants from Nordstrom, groceries from Whole Foods, anything from Costco, a Starbucks espresso, or a Double-Double from In N' Out, and you'll get a taste of these brands’ vibrant change management trainingcultures.
Unfortunately,changing company culture is often misunderstood and discounted as a touchy-feely, rather than a bottom line, component of a business. That’s not the case.
As Peter Drucker, the founder of modern management said, “Culture eats strategy for lunch.” Changing culture in the workplace is one of the most important business drivers that must be intentionally set and periodically adjusted to push long-term, sustainable success. It's not good enough just to have an amazing product and a healthy bank balance. The workplace culture can enable company culture ideas, or be the key to its undoing.