Whether you love it or avoid it, social media plays a huge role in our business relationships and it shouldn’t be ignored. No matter where you are in your career, most new opportunities arise from your network. So, it’s important to reach your online audience and demonstrate your value upfront. You need to strike a balance between being authentic and personable, while making sure what you share is in line with how you want to be viewed. It can be tough to come across as human and individual through someone else’s computer or mobile device.
Exec-Comm’s Enhancing Your Online Brand gives you the tools to build and fine-tune your online brand. Crafting an online brand doesn’t just happen overnight, or by accident. It takes time, effort, analysis, and know-how.