Media Training:
When the media calls, you must be ready. Even if it’s not “60 Minutes,” any media interview, whether for print or broadcast, requires careful planning, key message development, knowing how to stay on point and when to pivot to avoid a negative outcome. With today’s technology from online or digital stories, social media and mobile messaging, a negative interview can live well beyond the initial broadcast. Topics covered include strategies for staying calm while in the hot seat, techniques for deflecting negative questions, and steps to take before, during and after an interview.