Learn how to achieve the bottom-line results you're
looking for in your marketing efforts. You'll walk away
with the actual groundwork for your own marketing
communications plan--complete with specific
objectives--that you can implement back on the job.
This seminar provides a step-by-step approach for
managing your brand as a strategic asset. You will
learn the necessary steps to understand what your brand
stands for & how to determine the role your brand
should play in your overall business strategy.
This three-day seminar helps you practice the skills
and apply the tools necessary for mastering the
outside-in thinking approach--and ensures that you
stay on top of critical events, emerging trends and
Learn basic tools & tactics to create and manage a
successful campaign. Discover the best software tools,
how to measure & fine-tune campaigns, apply targeted
strategies for different audiences, understand the
importance of ethics in e-mail marketing.
As a marketing professional, you need to have a clear understanding of your markets and what drives your customers' decisions to buy. In this course, you’ll get modern techniques for analyzing markets and quantifying customer needs, wants, and preferences (NWP). Learn tactics to utilize the 4 Ps of Marketing (Product, Price, Place, and Promotion) and proven tools and methods to avoid the most common marketing mistakes. In hands-on activities, you’ll discover how to implement the right approach for your company’s unique needs.
Learn how to become a marketing machine with this new
distance learning course from CIE. Includes a
professional certificate of completion, free tutorial
support, 10 lessons, textbook and study guide. Study
in your own home and take your exams online.